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Research
Services
Emic
commits itself to conducting a range of social research projects
designed to meet the needs of a variety of industries. Utilizing
our worldwide network of anthropologists and social-science
experts, we track change and continuity in local and global
communities. The knowledge that results helps give you the edge
in understanding your increasingly diverse customer base, and
their attitudes to you, your products and services.
We offer four types of research
service:
1. Industry collaborative
We work to a need to identify
social trends and phenomena within a particular industrial sector
that you determine or we suggest. A recent example of the latter
is Emic's development of a project to determine cross-cultural
attitudes to travel, for the benefit of the airline industry.
Each airline commits to a small monthly fee which funds our
research and benefits the industry as a whole.
2. On demand
Aimed at providing the corporate
sector with the benefits of ethnographic research, Emic's "on
demand" research services are structured around your specific
needs to tap into social trends on a small (household, community),
or large (culture, global market) scale. Emic's ethnographic
research services offer suburb value, and employ established
experts to provide this innovative and contemporary resource.
3. Future trends
A recent Emic innovation, our
Future trends team can help you develop scenarios for the emerging
and future trends that will affect your customers and their
use/perceptions of your products and services. Read
more here.
4. Research
Project Services
Emic
also provides more "hands-on" and operation-focused
research services to assist in your international projects.
Using a team of anthropologists and ‘culture brokers’ specific
to your intended market, EMIC enables you to ‘listen’ to the
opinions and attitudes of local people by providing pre-project,
development and post-project research and reports on all aspects
of the local reaction to your presence.
Predicted
Reaction to Proposed Project.
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Investigate and examine how your particular business is
conducted in the culture, as well as local attitudes and cultural
meanings associated with your
products/service.
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Help you plan, predict and prepare for the reaction to your
presence in your chosen location.
Ongoing
Reaction to Company Presence.
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Research and explore attitudes and opinions of the local
community and government to your ongoing project.
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Regular media–monitoring reports uncover the local reactions
in response to media campaigns as well as potential markets for your
products and services in other cultures.
Impact
and Image Analysis.
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Assess and evaluate the effects of your project on the
livelihoods and lifestyles of the local community.
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Provide a thorough impact analysis report on these effects.
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