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OUR
UNIQUE PERSPECTIVE
Emic
employs "anthropologists" to help you bridge cultural
gaps and to tap into "local knowledge" anywhere in
the world.
Anthropology
is the study of culture, and the practicing anthropologist will
have many years experience in understanding the local detail
of their particular field, people, or group.
Going
further into the minds, identities, attitudes and values of
people in their various contexts, anthropologists develop an
in-depth understanding of their chosen culture or group, a level
of LOCAL KNOWLEDGE akin to that of a native (sometimes they
themselves are natives), making local opinions and behaviours
understandable to a global public. Emic's strength
is its ability to bring all this local knowledge together--to
draw on the expertise of anthropologists all over the world.
Anthropological perspectives and its methodology have already
made an outstanding contribution to the world. That we can even
talk about the concept of culture at all is thanks to anthropologists:
the concept didn't really exist in the way it does now before
the writings of people like the American anthropologist Margaret
Mead.
Helping
us to understand the differences, and more importantly the similarities,
between ourselves and others, continues to be anthropology’s
role – a role that Emic helps you apply to crucial intercultural
understanding in the corporate world.
By
utilizing the anthropologist’s working knowledge of a variety
of local contexts and cultures, EMIC can help you take advantage
of a ever-diversifying customer base, to better equip your employees
to live and operate in a globalized society, and to plot the
course of your business alongside the emerging social trends
and movements of the global village you survive and work within.
Read more about Emic | Discover
how anthropologists are helping MNCs
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