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Package your products and services in the right "cultural wrapping".

The way a gift is given, and how it is presented, reflects deep cultural values and sensitivities. But we don't only surround our gifts to one another in culturally rich packaging. The "cultural wrapping" we surround ideas, products and services in also reflect our cultural values and worldviews.

Here at Emic, we know how to culturally wrap ideas, products and services to give them an appropriate, effective and impressive presentation in any culture on the globe. We can help you critically and cross-culturally analysize marketing material, brand identity and images, and prepare to sell products and services in new more effective ways around the world.

Contact us to find out more.

Further Reading on the importance of cultural wrapping and global marketing:

coverThe Gift, by Marcel Maus

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click cover to buy from UK

coverWrapping Culture, by Joy Hendry

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click cover to buy from UK

coverMarketing in a Multicultural World, by Coster & Bamossy

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click cover to buy from UK

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Emic Intercultural Works and Partners Worldwide Ltd.
Organisation for Intra Cultural Development (OICD) UK
Intermedia Inc. Tokyo, San Francisco.
 

emic intercultural works and partners worldwide limited (UK, US, Japan). copyright 2002